iTunes? Nahhhhhh

This weekend I moved. I mean MOVED. Somewhere in the process of moving one of the guys in my band called me up and proposed the idea of putting one of the songs off our new record on iTunes as sort of a "leak" type promotion. At first I thought it was a cool idea and told him we could talk later about it after I had put down the couch I was holding.

I started to think about it and putting 1 song on iTunes, while in theory is great, won't really do much for a band (unless your selling 50+ thousands of CD's).

What SHOULD a band do?

Help build that band/fan relationship! It's key! If you want to leak a song, put it up on your own website. That way the fans 1) don't have to pay for it and if they do YOU get all the money for it (don't give iTunes a cut for a "leaked" track) 2) you get a ton of traffic to your site because everyone loves free stuff and 3) it actually makes your fans happier getting it from YOUR site than iTunes because even though its online, they still feel like they're getting it directly from YOUR hands. Plus if it's on your site, they'll know YOU WANT THEM TO HAVE IT where as on iTunes they may not know who leaked the song or anything like that.

DIY
DIY
DIY.

-KR

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