The Essential Marketing Plan

So the new Highway Jackson album sounds great, and we're just about ready to put it out (when I say just about ready I mean 3-4 months away). I've been talking a lot about marketing and wanted to put our existing marketing plan out on the table to see if anyone had any cool and innovative ideas that we might have missed.



Web: http://www.highwayjackson.com/ will be up and running within the next 2 months and we'll be giving away one song a week when the album comes out so everyone can get it for free if they wish via the site.



Our last EP "Leave Your Girl Pants at Home" will also be available for download(free) via the site.



The HJ MySpace page is going through a major face lift with graphic designers, etc to turn it into an awesome page instead of a normal band page. The songs will be available to listen to, but in order to download them for free you'll have to visit the official website.



The Facebook group Highway Jackson will be keeping everyone informed of all this as well through messages and events.



Radio: As far as radio advertising goes, HJ will be running ad's for the new album, CD Release Party, Spinout appearance, and pending Bullmoose in-store performance for 3 weeks prior to the release on WCYY, Q97.9, and FNX.



We'll be in the studio with Mark Curdo on WCYY's Spinout, as well as submitting to to various commercial and college stations including WTOS, WFNX, WBLM and WCYY as well.



TV: This is not set in stone, but we'll be pushing an appearance on The 207 as well for an on-air performance.



CD Release Party: We have yet to decide if there will be just one or two CD Release Parties but we are 100% sure the first will be at the Big Easy, possibly another at Champs. We'll have to play it by ear.



During the 3 weeks before the record is released we'll be doing give-aways for CD's, Tickets to the show, free merch and meet and greets with the band for the fans as well.



Retail Sales: The new album will be sold through Bullmoose and Newbury Comics locations. For the first two weeks the online sales will also be sold exclusively through Bullmoose Music before going to iTunes.



Digital Sales: The album will be distributed digitally through one of IODA's subsidiary distributers to over 60 retail digital outlets including iTunes and Amazon.



Promotional Material: We're going to be getting in contact with Daddy's Junky Music to possibly sponsor a banner for the band with the band logo for upcoming shows. We'll also be printing flyers and other print materials to get the word out.



Print Media: We'll be sending the new album to The Portland and Boston Phoenix, The Portland Press Herald, Performer, Northeast Performer, and other well known regional magazines.



Stay tuned for more info...