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Sunday, October 26, 2008

A Band's Dream: Bandzoogle



I'm sure I've mentioned Bandzoogle before in past posts, but now that I've started using it and really gotten a chance to dive into what it's all about I figure it deserves a proper review.

"Bandzoogle lets bands build great websites in minutes. All the stuff you need (like an online store, mailing list, forum) are built right in. You don't need to know anything about web design -- we do the techie stuff so you can concentrate on your music."-www.bandzoogle.com

Let's start off by saying, you don't need to be an HTML genius to use this service. In fact, you don't need to know HTML at all! Bandzoogle makes everything as easy as a MySpace page...but with the awesomeness of your own website. Yes, I said "awesomeness". Let's face it, while its imparative to have a MySpace page, it's also imparative to have an actual website, a .com, a unique way so people can type in "Your Band" in google and find "yourband.com".

Building a website from scratch is a lot more complicated than knowing how to insert an image or create a link. You've got to be able to make tables, buttons, menus, etc. and that's just the beginning. Don't you love going to your favorite bands websites? They've got awesome graphic design work on their site, killer fonts and overall a vibe that makes you want to come back. That's what's so great about Bandzoogle, it helps musicians and bands create a sense of urgency with their website that they probably would not be able to produce/afford on their own. Check out these sites that are created using Bandzoogles tools:

The Pimps: http://www.thepimps.org/

Namoli Brennet: http://www.namolibrennet.com/index.cfm

Crafty Records: http://www.craftyrecords.net/

Another touchy(and that's putting it lightly) subject with musicians around the globe is the idea of selling music. Everyone agrees it should be sold, the question is, "for how much?". The cool thing about Bandzoogle is you can set up a streaming music player throughout your site, and you can also SELL your music via an online store (completely seperate from the streaming player) at prices you set on your own. No more iTunes $.99 or Amazong $.79. If you're an upcoming band, your music should be $.00. That's my view. Take what you will. This way you can track what your selling (whether it's $.01 or $2.00 a track).

Really quick I need to emphasize the importance of the streaming music player. I remember when my band first hired a web programmer and it was extremely difficult (at least that's what he had us believe) to create a streaming music player for you site, let alone a player that carries over from page to page of your site. The Bandzoogle player is as easy as uploading songs to MySpace. Let me repeat, AS EASY AS UPLOADING A SONG TO MYSPACE.

The photo gallery feature of Bandzoogle is also really great because it doesn't involve page after page of photos. When you click on a photo, it triggers a seperate photo viewing box that lets the user browse through your photos at actual size.

Does your band have a mailing list? I bet you do. Have you gone on facebook and looked at all your friend's school emails and copied them to your "mailing list"without them knowing? I bet you've done something at least similar to that. The Bandzoogle mailing list feature is an awesome tool for bands without a real way of creating and maintaining a mailing list. It allows your site to allow users/fans to submit their own emails to the band and also lets you keep track of each from from a variety of parameters such as city, state, zip code, etc. Remember that gig coming up in Philly? Good thing you have a way to tell which of your fans are from that area so you can send out a personalized email letting them know about your show...Oh wait...you don't. You could with Bandzoogle.

Other great features include guestbooks, blogging, polling (wouldn't you love to know what song is your fans FAVORITE?), contact submission boxes and even an introduction page to show your logo before your fans actually enter the site (talk about branding!).

Now what's the catch? No catch. You obviously pay for the service. I need to emphasize pay for the service. Bandzoogle does it all for you, for as little as $14.95/month to $19.95/month. If you pay $19.95/month thats about $240.00 a year for your website. Most web designers charge $200.00 just for the initial set up!

Being able to update your own "News" section is enough for me. I'm sold.

Go to www.bandzoogle.com right now and start your free month trial.


-KR