To make a long story short, Lala is a new online music retailing selling songs at $.10 each. The only catch is, it's a web song (a song you can only listen to by logging into your account and listening to it via your online library). Right now I need you to do one thing...
STOP!
I know what you're thinking. You're thinking, "Sweet, so I can buy songs for 10 cents but I have to listen to them via an online library which means I need a computer with speakers and an internet connection to listen to my music. Why would I want that?"
You do want this, and I'll tell you why. You buy a song for $.10 and listen to it online only. If you want to listen to it offline thats fine, you can pay the full $.99 for a song and put it on your iPod. There are two big points that I want to make sure you, the reader, understand because this is such a great, innovative idea in the music industry:
1. You can upload your entire iTunes library to your web song library no matter how you obtained the songs(illegal and legal).
***2***. With new technology, the iPhone, the new Google phone, etc, you're ALWAYS online. You may not even realize it but if you've got an iPhone you're connected to the net 24/7. The iPhone doubles as an iPod. See where I'm going with this? For $.10 you can buy a song and listen to it via your iPhone or any other mobile device that has internet connection.
Let me just repeat, you can buy a song for $.10 and listen to it whenever you want on your mobile device that is connected to the internet.
This concept could completely destroy ad-supported music and that rediculous venture that many are trying to push. With this model, if successful, the price of music will not venture into the hands of firms selling adspace on music. Lala has already signed four major labels and 175,000 independant artists to it's online library. Many adsupported music sites can't get one label let alone four.
A year ago I would have been 100% against this idea, but because of devices like the iPhone, I'm betting this service takes off like the iPod.
Over and out,
KR
